New product launch: How to keep your product design from being “stolen”?


Updated: Jun 25, 2024

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KENFOX IP & Law Office

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KENFOX IP & Law Office

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Key description

  • For products where the external appearance provides part or all of the brand identity for consumers, protecting the external form is as important as protecting the trademark. The success of a product is often influenced by its external appearance. In a trend where consumers tend to focus on the aesthetics of a product, the appearance of a product can often be equivalent to or, in some cases, more




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