Gathering Convincing Evidence: The Key to Success in Protecting Non-Traditional Trademarks in Vietnam


Updated: Jul 11, 2024

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KENFOX IP & Law Office

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KENFOX IP & Law Office

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Key description

  • In intellectual property (IP) disputes involving non-traditional trademarks (such as product shape, color, fragrance, sound, moving images, etc.), gathering compelling evidence to prove the link between the non-traditional element and the brand plays a crucial role and directly affects the outcome of the case. Failure to prove the distinctiveness of non-traditional trademarks can lead to serious l




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